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Good morning, Broadsheet readers! The Biden-Harris inauguration is in sooner or later, a masks model carves out a distinct segment in a crowded market, and Bumble goes public. Have a conscious Tuesday.

– IPO buzz. Simply two weeks in the past, we highlighted the disappointing trend amongst U.S. IPOs: Of the tons of of firms which have gone public in the USA through the years, all however 20 or so have been based and led by males.

Not less than one IPO in 2021 will run counter to the spirit of that phenomenon: Bumble’s.

The corporate behind the female-centric relationship app based by Whitney Wolfe Herd in 2014 filed to go public on Friday. It’s anticipated to debut—fittingly—around Valentine’s Day.

Wolfe Herd’s startup story has captured tons of media consideration. She began her profession at relationship app Tinder however sued the company over sexual harassment and discrimination claims. The events settled the claims with no admission of wrongdoing shortly earlier than Wolfe Herd launched Bumble.

Bumble confronted its personal allegations of misconduct in July 2019, when former workers accused Andrey Andreev, then Bumble’s majority proprietor, of fostering a poisonous office. Andreev mentioned “lots of the accusations are inaccurate” however that he was taking them “significantly.” He later sold his stake in the company. Wolfe Herd mentioned she stood by Andreev and had by no means witnessed inappropriate habits, however said she would “by no means problem somebody’s emotions or experiences.”

The 2019 claims put Wolfe Herd in a good spot as a result of Bumble has been so persistently female-forward. Wolfe Herd based the app, she wrote in a letter to investors in Bumble’s S-1, on the concept that girls ought to be capable of make the primary transfer in a romantic relationship “with out worry and judgment,” and that encouraging them to take action would assist upend the normal, unhealthy relationship dynamic that “disempowered girls and created pointless strain for males.”

Bumble’s dedication to feminine empowerment and ladies’s security has reached past digital match-making. In 2019, Wolfe Herd and Bumble backed a Texas legislation that criminalized the unsolicited sharing of nude images and Bumble launched a tool that automatically blurs lewd photos despatched on the app.

The model’s strategy has resonated with customers. It reviews having 42.1 million month-to-month energetic customers as of the top of September and will search a valuation of between $6 billion and $8 billion, according to Bloomberg. It reported a internet lack of $84 million on income of $376 million between Jan. 29 and Sept. 30 final yr.

Bumble’s IPO stands out for just a few extra causes. At 31, Wolfe Herd might be one of many youngest feminine CEOs to take her firm public. And Bumble is anticipated to listing on the Nasdaq with a board that’s 73% feminine, a stark counterpoint to all of the companies that go public with boards which can be made up largely—if not entirely—of males.

Claire Zillman
claire.zillman@fortune.com
@clairezillman

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