I think about this a speculative thought, however of curiosity, right here is the paper summary:
Experience supplies quite a few advantages. Consultants course of data extra effectively, keep in mind data higher, and sometimes make higher selections. Shoppers pursue experience in domains they love and chase experiences that make them really feel one thing. But, would possibly changing into an knowledgeable carry a value for these very emotions? Throughout greater than 700,000 shoppers and 6 million observations, creating experience in a hedonic area predicts shoppers changing into extra emotionally numb – i.e., having much less intense emotion in response to their experiences. This numbness happens throughout a spread of domains – films, pictures, wine, and beer – and throughout numerous measures of emotion and experience. It happens in cross-sectional real-world information with licensed specialists, and in longitudinal real-world information that follows shoppers over time and traces their emotional trajectories as they accrue experience. Additional, this numbness may be defined by the cognitive construction specialists develop and apply inside a site. Experimentally inducing cognitive construction led novice shoppers to expertise larger numbness. Nevertheless, shifting specialists away from utilizing their cognitive construction restored their expertise of emotion. Thus, though shoppers actively pursue experience in domains that convey them pleasure, the current work is the primary to point out that this pursuit can include a hedonic price.
That’s by Matthew D. Rocklange, Derek D. Rucker, and Loran F. Nordgren. For the pointer I thank the superb Kevin Lewis.