Slightly than buying in department shops and visiting Santa on the mall, this yr’s vacation season goes to look slightly totally different. You’ll probably be spending extra time along with your closest family members and exchanging presents you ordered on-line. With the occasions of 2020, many have skilled sudden adjustments in employment, revenue, and even well being so the vacation budget is prime of thoughts. To determine what gifting budgets could appear like this yr, we ran our personal vacation survey and picked up 26 vacation spending statistics.

In 2019, roughly 729 billion dollars was spent through the holidays. This topped the charts, making it the most important vacation season. This quantity could come as no shock if you account for everybody in your buying record. Out of your coworkers to household, vacation budgets can stretch skinny to accommodate for everybody.

Questioning what others are spending on vacation presents? Hold studying for our vacation spending statistics roundup, or jump to our infographic for our budget-friendly gifting etiquette for the office.

Common Christmas Spending

Average Christmas Spending

  • The typical American deliberate to spend $942 on vacation presents in 2019. (Gallup)
  • Final yr, People spent $227.26 on non-holiday present purchases comparable to decorations. (Alliant Credit Union)
  • People resolve their vacation present spending based mostly on how shut they’re to the present recipient (58 p.c) and whether or not or not they’re household (28 p.c). (Mint 2020 Vacation Survey)
  • Over 50 p.c of vacation spending goes in direction of clothes and accessories. (Avant)
  • In 2019, vacation retail gross sales soared previous $700 billion, making it the most important vacation buying season. (Statista)

Vacation Spending Statistics and Developments

  • People have been vacation buying early in 2019, with 43 p.c beginning in November. (Black Friday)
  • On common, 64 p.c of vacation buyers waited for a sale earlier than making a purchase order in 2019. (American Research Group)
  • In 2019, 59 p.c of want lists included present playing cards. (National Retail Federation)
  • Greater than half of People would relatively have money over a present. (Mint)
  • In 2019, 67 p.c of buyers have been spending probably the most on vacation presents for his or her youngsters. (Black Friday)
  • Pet lovers are additionally massive buyers. In 2019, 77 p.c of pet homeowners deliberate for his or her pets to be a part of their vacation festivities. (The Dog People)

Vacation Spending 2019 vs. 2020

Holiday Spending 2019 vs. 2020

  • Fifty-one p.c of People plan to spend the identical on vacation presents in 2020 as they did in 2019. (Mint 2020 Vacation Survey)
  • Roughly 40 p.c of vacation buyers plan to spend much less this yr, and eight p.c plan to spend extra. (Mint 2020 Vacation Survey)
  • Over half of shoppers are opting out of retail buying as a consequence of well being dangers. (Accenture)
  • Seventy-four p.c of individuals agree that occasions will solely embody a small get-together. (Morning Consult)
  • As well as, 47 p.c of adults agree that vacation occasions will likely be canceled. (Morning Consult)

Vacation Retail Gross sales

  • In 2019, 38 p.c of buyers deliberate to browse in-store shows for inspiration. (Black Friday)
  • In 2019, vacation ecommerce gross sales elevated by 13 p.c with roughly $142 billion {dollars} spent. (Adobe)
  • Cyber Monday, a big day for vacation ecommerce reductions, totaled $7.4 billion spent in 2019. (Adobe)
  • Sixty-one p.c of vacation buyers in 2019 used a smartphone to finish a web-based order. (Thinking With Google)
  • On Black Friday in 2019, greater than two-thirds of vacation buyers made impulse purchases. (Bluecore)

Vacation Price range Statistics

  • Ten p.c of People price range for presents based mostly on how a lot the present receiver spends on them. (Mint: Vacation Survey 2020)
  • Eighteen p.c of People are attempting to pay down debt this vacation season. (Morning Consult)
  • Twenty-one p.c of shoppers say they are going to be giving out fewer presents this vacation. (Morning Consult)
  • Thirty-three p.c of adults are attempting to spend much less and save extra as a consequence of COVID-19. (Morning Consult)
  • Individuals’s 2019 vacation budgets fluctuated based mostly on the place they lived. City buyers deliberate to spend roughly $200 greater than rural buyers final yr. (NPD)

Whether or not you’re planning to spend kind of this vacation season, examine in on your budget as you go. Utilizing our app, you’ll be able to set a particular price range and get notifications if you go over. It’s also possible to examine in in your monetary objectives every week utilizing our weekly abstract updates.

Planning to buy your coworkers this season? Take a look at our workplace gift-giving etiquette under.

Holiday gift-giving download button

Sources: GlobeSmart

Methodology: This research was carried out for Mint utilizing Google Surveys. The pattern consisted of no fewer than 1,500 accomplished responses per query. Submit-stratification weighting has been utilized to make sure an correct and dependable illustration of the full inhabitants. Responses have been collected October 23 – 27, 2020.


Please enter your comment!
Please enter your name here